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salesforce for small business

Salesforce for Small Business: 5 Awesome Benefits of This Popular Platform

Is your company in need of a new customer relations management (CRM) software? Are you looking for ways to set your small business up for success? If so, then you need to consider Salesforce, one of the best CRM programs out there!

It allows all of its customers the same benefits while offering customizability for your small business’s operations. Using Salesforce is easy and it’s accessible from almost anywhere. In fact, you can unlock all the benefits by hiring a Salesforce consultant.

See below for the many benefits of Salesforce for small business. Be sure to consider how your company can benefit from all of these perks.

1. Accessibility for Your Staff

Imagine the horror of paying for a CRM software for your business, then only having access to it when you’re in the office or using a company desktop. Not only is that inefficient, but it can also put quite a damper on your staff’s daily operations.

Think of your sales reps, for example. In the office, they need access to different sales campaigns in order to cold call and prospect B2B sales. However, they might also need to pull up the CRM before an out of office meeting with a client to go over talk points.

Thanks to Salesforce, your small business’s CRM is only a login away. Salesforce is a cloud-based service, meaning you can access it from any device, anywhere in the world. All you need is the login credentials for your company’s specific page.

No matter whether you’re traveling for a business convention or going door to door to generate more leads, Salesforce will be at your beckoned call.

2. Ability to Integrate With Major Apps

Think of the setback that your small business would have from the get-go if you invest in a CRM software that can’t integrate helpful apps. You and your team would have to use each app individually, which can be a huge time waster.

Fortunately, Salesforce can integrate with many different well-known apps that can help your company in its daily operations.

Apps such as WordPress, Marketo, DocuSign, and MailChimp are just a few of the apps that can streamline your operations. Now your lead generation, sales conversions, and call/email campaigns can all be tracked from one source.

Salesforce allows you to integrate the apps you desire so that you aren’t paying for certain aspects of the CRM software that your company has no need for.

If you want to learn all the capabilities that Salesforce has for your small business, then be sure to reach out to a Salesforce consultant to learn more. They can point you in the right direction of apps you might consider integrating into Salesforce to achieve your company’s goals.

3. Customer Management Made Easy

As the name (CRM) would imply, Salesforce’s main task is to help you organize, control, and nurture all of the contacts that you get your hands on. That could be B2B prospects, returning customers, business partnerships, leads from events, and so on.

It offers you different tools to keep track of your touchpoints, make notes of the conversations that you’ve had, set appointments, and streamline your customer service.

You can build many separate call campaigns, divide leads for your sales staff, and receive highly-informative analytics on performance. For managers, it can also help you keep track of your team’s daily output with calls, emails, meetings, and so on.

All of this equates to better customer experience. By organizing your customers in one central hub, you’ll find it easier to nurture each contact.

If they call, you can pull up their account in a matter of seconds. If you’re on your way to a meeting with them, you can pull up notes from previous conversations to pitch new products without sounding like a broken record.

4. Customizable With Your Preferences

Ask 10 small business owners how they prefer to organize their leads, and you may very well receive 10 different answers. Everyone has their own ways of organizing contacts and projects within their company’s walls.

Salesforce allows you the chance to organize all your contacts in one central hub for every department. However, it doesn’t force you to use certain layouts, you can customize it however you so choose.

Your company can edit things such as the layouts of each page, processes for documenting activity, and only integrating the apps that you find valuable.

5. Customer Service For Your Company

If your company is going to spend money and pay for CRM software, you want to know that the provider has your back.

You might run into an issue with login credentials, managing workflow, installing new applications, or learning more about a particular portion of the CRM.

Salesforce’s customer service is well-regarded as one of the best in the industry. They offer 24/7 customer support with a well-trained staff that can troubleshoot your problems.

Of course, you’ll find those calls unnecessary if you’re well-trained in the art of Salesforce for yourself. By simply hiring a Salesforce consultant, you can unlock all its potential and learn how to read the analytics that is provided to you.

Salesforce for Small Business: It’s a No-Brainer

Now that you’ve seen all the different benefits of Salesforce for small business, it’s time for you to unlock the perks for your company today.

Be sure to read this article for more information on the Salesforce1 mobile app and all of its capabilities, as well as how it benefits your company.

For more inquiries, please be sure to reach out via our contact us page and we will be happy to assist you further!

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